Prairie Farms Family of Companies Celebrates Folds of Honor Partnership with Red, White & Boom Weekend in St. Louis
Weekend activations at Ballpark Village and Busch Stadium will celebrate military families, veterans, first responders, and the launch of Red, White & Boom: Heroes Edition ice cream.
EDWARDSVILLE, IL — May 13, 2026 —
The Prairie Farms Family of Companies will bring together employees, farmer-owners, and community partners for a weekend of purpose and celebration during the Red, White & Boom Kickoff Weekend, May 15–17 in St. Louis.
Held in partnership with Folds of Honor, the weekend will feature activations at Ballpark Village and Busch Stadium centered around Red, White & Boom: Heroes Edition ice cream, highlighting the Prairie Farms Family of Companies’ support of Folds of Honor and its mission to provide academic scholarships to the families of fallen and disabled military service members and first responders.
Throughout the weekend, Prairie Farms and Hiland Dairy will serve free scoops of Red, White & Boom: Heroes Edition ice cream at the Prairie Farms Barn at Ballpark Village, with complimentary scoops available all season long for military members and first responders. Special $2.50 pricing for Red, White & Boom will also be offered to the general public throughout the baseball season. Weekend activities will include fan experiences, photo opportunities, and in-stadium celebrations tied to the launch of the summer program.
“Red, White & Boom was created to capture the feeling of summer while supporting
something much bigger than ourselves,” said Ryan Murphy, Vice President of Marketing & Communications for Prairie Farms Family of Companies. “This weekend gives us an
opportunity to bring people together, celebrate America’s 250th anniversary, and
recognize the families, veterans, and first responders who serve our communities every day.”
“With the Cardinals and Royals series bringing together fans from both Prairie Farms and Hiland Dairy brands, this weekend creates a great opportunity to celebrate baseball, summer, and support for military families through Folds of Honor,” said Mike LaMartina, President, Ballpark Village St.
The Red, White & Boom weekend marks the start of Prairie Farms and Hiland Dairy’s summer promotion celebrating America’s 250th anniversary, with each brand giving away 250 prizes to consumers throughout the season. A full schedule of weekend activities is attached.
For more information, visit PrairieFarms.com/BOOM or HilandDairy.com/BOOM.
###
About the Prairie Farms Family of Companies
Prairie Farms is one of the largest and most successful dairy cooperatives operating in the Midwest and South. The cooperative includes more than 500 farm families, 7,000 associates, 48 manufacturing plants, and over 100 distribution facilities, with annual sales exceeding $4.69 billion. Prairie Farms is a nationally recognized leader in the dairy industry, setting the standard for milk flavor innovations and producing award-winning milk, cheese, and cultured dairy products. With headquarters in Edwardsville, Ill., Prairie Farms’ distribution footprint covers over 30 percent of the United States. For more information, visit www.prairiefarms.com.
Hiland Dairy is a leading farmer-owned dairy foods company headquartered in Springfield, Missouri. Hiland’s widely loved products include milk, dips, cottage cheese, flavored milk, sour cream, yogurt, ice cream, butter, cheese, and eggnog. The company also produces and distributes other beverages such as Red Diamond Tea, lemonade, and fresh juices. Hiland employs 4,000 people across Arkansas, Iowa, Kansas, Louisiana, Missouri, Nebraska, Oklahoma, Tennessee, and Texas. Hiland’s milk comes from local farmer-owners just miles from its processing plants, where it goes from farm to shelf within 48 hours. Learn more at www.hilanddairy.com.
